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Fantasy Review Vol III No 15 Summer 1949
EXTENSION In discussing the disproportionate production costs which hamper any publishing venture catering for a limited circle of readers, Mr. August Derleth. editor and publisher of the Arkham Sampler, announces the imminent. suspension of that valuable periodical. Which prompts us to point out that, had it been launched as a profit-making proposition. Fantasy Review would long since have given up the struggle. Only the continued support of its advertisers — which made it possible in the first place — has enabled it to survive and encouraged by the tangible enthusiasm of its comparatively small number at subscribers develop into something more substantial than it was in itsfirst two years of life.
The letters we have published since its enlargement give evidence of the desire of its readers for more frequent. Publication: and we wish we were in a position to respond to this demand. Instead of which, due to production difficulties which we are powerless to resolve at present, we have to announce that it becomes necessary foe us to issue Fantasy Review at quarterly intervals, as a temporary measure. Only thus can we contrive to maintain both the standard of contents and regularity of appearance which have made its reputation, and at the same time embark on the further development which is essential to its progress in other respects.
At first sight., this might seem a retrogressive step. But although subscribers must now wait longer for each Issue, they will soon be aware of the improvements which the less frequent publishing schedule will permit us to introduce as from the next. (Autumn, ‘49) issue, which will see a modification in the title of this journal the better so convey the greater scope of its articles and features, With the subsequent issue, we intend to add still more pages to the magazine, without any alteration in the price or the subscription rate, except insofar as this will now be based on publication of four issues a year. the period of existing subscriptions being extended accordingly.
You will help to ensure the restitution of the bi-monthly schedule, which we shall resume at the earliest opportunity, if you can persuade a friend of the value of placing a subscription at the reduced rate immediately. For as soon as we are assured of the maximum circulation we can expect — and it is all the time increasing, if slowly — we can establish Fantasy Review on a basis sound enough to ensure its future unequivocally.
The Editor
EXTENSION In discussing the disproportionate production costs which hamper any publishing venture catering for a limited circle of readers, Mr. August Derleth. editor and publisher of the Arkham Sampler, announces the imminent. suspension of that valuable periodical. Which prompts us to point out that, had it been launched as a profit-making proposition. Fantasy Review would long since have given up the struggle. Only the continued support of its advertisers — which made it possible in the first place — has enabled it to survive and encouraged by the tangible enthusiasm of its comparatively small number at subscribers develop into something more substantial than it was in itsfirst two years of life.
The letters we have published since its enlargement give evidence of the desire of its readers for more frequent. Publication: and we wish we were in a position to respond to this demand. Instead of which, due to production difficulties which we are powerless to resolve at present, we have to announce that it becomes necessary foe us to issue Fantasy Review at quarterly intervals, as a temporary measure. Only thus can we contrive to maintain both the standard of contents and regularity of appearance which have made its reputation, and at the same time embark on the further development which is essential to its progress in other respects.
At first sight., this might seem a retrogressive step. But although subscribers must now wait longer for each Issue, they will soon be aware of the improvements which the less frequent publishing schedule will permit us to introduce as from the next. (Autumn, ‘49) issue, which will see a modification in the title of this journal the better so convey the greater scope of its articles and features, With the subsequent issue, we intend to add still more pages to the magazine, without any alteration in the price or the subscription rate, except insofar as this will now be based on publication of four issues a year. the period of existing subscriptions being extended accordingly.
You will help to ensure the restitution of the bi-monthly schedule, which we shall resume at the earliest opportunity, if you can persuade a friend of the value of placing a subscription at the reduced rate immediately. For as soon as we are assured of the maximum circulation we can expect — and it is all the time increasing, if slowly — we can establish Fantasy Review on a basis sound enough to ensure its future unequivocally.
The Editor
